What Happened To Anasatsia Beverly Hills Makeup
- On Tuesday, an creative person named Jackye Gutierrez accused makeup brand Anastasia Beverly Hills of copying photographs they'd taken in 2018.
- Gutierrez'south photos draw them surrounded past butterflies and flowers while their head is in a fishbowl. The beauty make's images show Norvina, the president of the company, in a like pose.
- Gutierrez, who is transgender and identifies as queer, said on Instagram that the photos "are not meant to be used for makeup campaigns," as they were designed to showcase the stories of "many trans queer black and dark-brown folks."
- Norvina responded on Twitter, saying she was inspired by "retro animations" and "legit didn't know this artist existed."
- Visit Insider'due south homepage for more stories.
A major beauty make is existence accused of plagiarism on social media by an independent artist.
On Tuesday, Jackye Gutierrez took to Instagram and Twitter with claims that Norvina, the president of Anastasia Beverly Hills, copied photographs they'd created in 2018. Gutierrez said Norvina's images, which were used for a brand entrada, looked strikingly like to theirs, then asked to receive credit and compensation.
"You are all a bunch of phonies and should exist ashamed of yourselves," Gutierrez wrote on Instagram. "You lot stole my art. You copied my piece of work. You took fine art from a brown queer trans persyn and I deserve credit for this artwork I put my f------ life and soul into."
In the caption of their postal service, artist Jackye Gutierrez, who is transgender and identifies equally queer, said their photos 'are not meant to exist used for makeup campaigns'
Instead, Gutierrez, who shared a postal service on their Instagram Stories to say they prefer they/them pronouns, said the photos were designed to showcase the stories of "many trans queer black and dark-brown folks."
"These photos are not meant to be used for makeup campaigns — these photos tell stories," they connected. "They tell my f------ life. They tell the life of many trans queer blackness and brown folks. How dare yous take my fine art and use it as your new makeup line."
Gutierrez also demanded credit and payment for their work.
"Pay me!!!!!! Learn to give credit," they said. "Learn to respect. Learn to make room for black and brown trans queer artists. Give me the credit and recognition I deserve!!!!!!! Pay me!!!!! My photo is on the left!!!!!!!"
Read more than: How Anastasia Beverly Hills came to exist the beauty world's eyebrow authority
Gutierrez accused Norvina and Anastasia Beverly Hills of copying two of their photos
The artist shared screenshots of both images, which depict a person surrounded by flowers and collywobbles while their caput is in a fishbowl, on Instagram.
Norvina appears to take commented on one of Gutierrez's photos to say that while she had never seen their fine art earlier, she's aware that she'southward not the commencement to have come up with the idea of putting a fishbowl on their head
On their Instagram story, Gutierrez shared a screenshot that seemingly showed Norvina responding to their claims in an Instagram comment. It'southward unclear as to which photograph Norvina commented on.
"Hello this is my first time finding out about yous through all the comments," Norvina wrote on Instagram. "I'thousand distressing y'all feel that you were copied when you were not. I have never seen your fine art before."
Norvina then complimented Gutierrez's piece of work, calling it "absolutely gorgeous." Still, she stood by her initial comment and continued to defend herself.
"I have to exist incredibly open and just say this is not what you're assuming that information technology is," Norvina said. "I don't copy people's artwork, although I don't recall I am the starting time person to recall well-nigh putting a fishbowl on my head, conspicuously as that idea is out in that location."
"Spongebob did it too," she continued. "Regardless, I thought information technology was important for me to come up hither and clarify it as I accept in my comments, simply I practice have to stand up firm my intentions and those of my team's."
Later, Norvina fabricated more public comments on Twitter, where she shared a 'mood board,' or collection of inspirational images, that she says she used to conceptualize her photoshoot
"I'thou a piffling late to the controversy in my comments so let me just add my mood board here that was used to create the current campaign look, which I admittedly honey," Norvina wrote. "As you tin can run into, the bowl-over-the-caput concept comes from retro animations."
—norvina (@norvina1) Oct two, 2019
When a fan of Norvina's said they were first concerned by the artist'south claims, the Anastasia Beverly Hills president said she "had no clue it was happening," otherwise she would accept replied sooner.
—norvina (@norvina1) October 2, 2019
Norvina subsequently asked for Twitter users to finish "harassing" her over the images and said that she'd never heard of Gutierrez prior to this incident.
—norvina (@norvina1) Oct 2, 2019
—norvina (@norvina1) October 2, 2019
Gutierrez shared an update virtually the situation on their Instagram story Wednesday afternoon
"What a not bad solar day to be live and see all this back up and love being sent my manner," Gutierrez wrote. "Loads of blackness and brown artists get their art/work stolen/copied every single mean solar day by these big brands/companies only for them to become no credit/compensation and overall exploited."
They continued to say that small artists don't typically have the platforms or resources needed to fully express their creativity and that brands copying their work can be extremely harmful.
"Yeah, my art was copied/stolen and yes, you injure my feelings and yes, I'm still very live and well," Gutierrez said. "My work is so cute that a billionaire thought it would be OK to accept it from me and use information technology and telephone call it theirs and continue to play victim when confronted nigh holding themselves accountable for their wrongdoings."
While Norvina's female parent, Anastasia Soare, was estimated to have a cyberspace worth of approximately $1 billion in 2018, information technology'south unclear how much money Norvina really makes.
"I'm not hither to pity you nor am I hither for you lot to make me feel pocket-size," Gutierrez said. "I'm powerful plenty to speak up about this s--- considering information technology'southward getting really old."
Gutierrez says they're proud of themselves for continuing upward for what they believe is correct
In a argument sent to Insider, Gutierrez said they've received "threats, loads of transphobic comments, and slurs" since making their post about Anastasia Beverly Hills. Still, they believe everyone is "entitled to their own stance," and wishes people wouldn't "hurt i some other" over their feelings.
"Do I think she stole my work? Aye 100%," Gutierrez said. "Is it gonna go anywhere? No probably not, because she's famous and a billionare, and I don't phase them. They just want me to exist tranquility because I've already made folks plough heads."
"And I'm okay with that," they continued. "I stood up for myself and my fine art, and stood upwards for other folks who've had their s--- stolen — and for that I'm proud."
Norvina and her brand, on the other mitt, say their campaign concept was not 'remotely copied from this creative person'
In a statement sent to Insider, Norvina said she and her company would like to "accost and negate any claims that campaign images for Norvina Vol. 3 were a result of anything merely the sole vision and work of the brand."
"Until I was alerted to this artist's claims over the last two days, I was not aware of them or their work," Norvina said. "I have reached out personally to assure the artist that whatsoever similarities have happened by risk due to both parties using very ubiquitous elements."
The Anastasia Beverly Hills president continued to say that she and her brand "respect all artists," but "cannot accept accusations of creative plagiarism when, in no uncertain terms, it has not transpired."
"Get-go and foremost, nosotros're a company for artists," she said. "We champion the piece of work of others, encourage pushing the boundaries of inventiveness, and craft tools meant for premiere artistry. Though the mediums are different, nosotros respect the piece of work of this artist equally well, along with the messaging they are working to convey about representation and community."
Yet, she insists the campaign "did not originate from nor was it remotely copied from this artist."
"The utilise of a fishbowl to convey an element of futurism predates me and this artist both," Norvina said. "Our campaign's mood lath was filled with the ascent of these sort of shoots from the '60s, created at the fourth dimension to ride the wave of interest in the space race and the atomic age. The expect has been iconified by the likes of Jane Fonda, and even SpongeBob — information technology'due south that ingrained in our visual colloquial."
"The swarm of butterflies has a less obvious historic source, simply information technology is an even more universal element used in shoots," she continued. "Use of them singularly, or fifty-fifty their combination with space themes, is not unique to ABH, or to this artist."
"I respect their use of these common visual elements for their personal and individual narrative," Norvina said. "Our entrada as well made utilise of these very mutual themes for a personal narrative likewise, inspired by a butterfly reserve in Costa Rica and existing futuristic throughlines in sis campaigns."
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Source: https://www.insider.com/anastasia-beverly-hills-accused-of-copying-artist-2019-10
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